Apple recently expressed their intention to offer their clients a telephone (such as the iPhone) equipped with its own subscription, delivered complete with a SIM card. Opinea has since carried out a survey of a national representative sample of mobile phone users in France to measure the appeal of this concept.

Main result: the built-in SIM card should prove to be a terrific success.
Almost 42% of mobile phone users expressed an interest!

We studied the appeal of this concept, the principal points of interest and also the legitimacy of brands proposing this service. How many would subscribe to this offer? Why? Which brands would be taken into consideration?

METHODOLOGY
This study was carried out using our Internet Access Panel, targeting a French national representative sample of 528 mobile phone users, from the 12th to 19th November 2010.

RESULTS
In addition to other factors we measured: intention to purchase, motivations and criteria of choice.