Already a large part of our private lives, social networks are fast becoming indispensable tools to develop and maintain our professional networks too. Opinea carried out a survey amongst middle and senior management to determine the impact of various social networks on their private and professional lives.

Main result: The sheer size of Facebook gives it first place amongst social networks deemed ‘professionally useful’ by middle and senior management.

We studied the appeal of social networks for managers, and the ways in which they use them. Which networks do they use? How do they use them? Which social networks make real contributions to managers’ careers?
METHODOLOGY
This study was carried out between the 16th and 30th of April 2010, via our Internet panel. We targeted a French national representative sample of 293 managers aged between 25 and 60.

RESULTS
Nous Amongst other factors, we measured management presence on the main social networks, professional and private usage of these networks and the efficiency of different social networks in the professional sphere.