Opinea is a market research company that specialises in operational studies.
In our endeavours to provide custom-made services we are constantly by your side, striving to find ways to optimise all aspects of your marketing strategy. Whether your request involves competitor intelligence, your product or service, brand image, communication, client relations management or satisfaction, we can help you gain a better understanding of your market and ensure that your marketing strategy is perfectly in line with your chosen field.
The quality and precision of the research projects we conduct are of prime concern to us and we undertake to carry out every phase of the process. This approach enables us to guarantee the quality of our range of services.
Created in 2004 by two senior research and industry professionals, our company now boasts numerous clients from very diverse business sectors such as mass distribution, new technologies, telecommunications and automotive… Every year we carry out more than one hundred studies and surveys, which involves over 50,000 interviews. Thanks to our dynamic team’s high levels of reactivity we are able to conduct projects of all sizes with a very short turn-around time.
Opinea’s dynamic and talented team brings you market research that not only meets your requirements but also promises to be profitable and of the highest quality.
Alex Mairey is Opinea’s Managing Director. A marketing graduate, Alex has more than 20 years research experience, gained particularly at TNS-Sofres where he worked specifically in international market research. His career in market research, his consumer insight and his expertise with regard to many varied research techniques enable him to accompany Opinea’s clients in the conception and monitoring of their marketing strategy in areas as diverse as branding, communication and client relations management.
Over the past 10 years Alex has carried out several hundreds of quantitative and qualitative studies both in France and abroad. Clients who have entrusted Alex with their research projects include many of the main consumer brands as well as those in the areas of new technologies, the automotive sector and the service sector too.
Our company’s main strength is to be found in our highly skilled and experienced team with backgrounds as wide-ranging as marketing, statistics, sociology and many different business sectors. Our team members’ know-how is comprehensive thanks to both their professional qualifications and considerable hands-on experience.
This approach goes hand in hand with our technical knowledge and relevant experience, thereby guaranteeing the conception and running of a successful research project.
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