The consumer has become more demanding when it comes to distribution and more aware of where brands are manufacturing their products.
To this end, we offer you studies such as Retail and Shopper in order to bring you the information you need to understand what is at stake.
The main objectives
The study aims to define the client profile at your point of sale, and explore how it matches the catchment area profile.
In the end, the main aim of this kind of study is to take stock of the point of sale’s evaluation report, and more specifically to:
As far as methodology is concerned, we set up a face-to-face survey at the point of sale (when leaving the checkout). In this way 400 to 800 interviews can be conducted at the point of sale.