Key elements of communication and client contact, websites and information regarding visits to these sites should be considered vital data when it comes to monitoring your strategy. An increasingly high segmentation of both websites and the target group means that it is more and more important to have a precise definition of the target audience. This differs according to the kind of website; commercial, community or institutional.
Surveying a website’s visitors allows you to optimise the content, making it more attractive and also more pertinent. For these reasons we offer those present on the e-commerce scene the opportunity to gain a better understanding of their clients’ experience when they visit the website, helping them to improve proximity with their consumers and therefore increase the website’s efficiency.
Website evaluation: a host of objectives
The methodology put in place by our team for this kind of study enables you to quickly and cost-effectively define:
Website evaluation: how it works